No, Bud Light did not make a big mistake by going “woke”… and don’t let others fool you into thinking that. So, instead of catering to the demands …
Continue ReadingFor years, Communify has taught businesses and brands how to effectively market to queer people without resorting to that tired, performative trend …
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Public health and marketing are two fields that have always gone hand in hand in the United States. In fact, in 2021, pharmaceutical companies spent …
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A design system is a set of guidelines that are used as building blocks for pages of a website. It acts as a shared brand palette that contains a …
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Over the past decade, the number of major brands participating in Pride events has been rapidly rising. But why? Can we chalk it up to the age of …
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The Little Mermaid live-action adaptation–and its star Halle Bailey–have recently made quite a splash online, as fans had intense reactions to seeing …
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August is National Black Business Month, where people and businesses recognize black owned businesses across the country. The Communify team is …
Continue ReadingEveryone wants to see people who look like them in advertising and in the media. And I mean everybody. From those that are most marginalized in …
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After a two year hiatus, Pride events around the United States are preparing their comeback tour, but even with the looming promise of ‘returning to …
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If you’re setting up a new business or even if your company has been around for years, one of the questions you may be asking yourself is: do people …
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