Should Your Brand Go "Woke?"

No, Bud Light did not make a big mistake by going “woke”… and don’t let others fool you into thinking that.  So, instead of catering to the demands …

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Steven Cortese
Written by Steven Cortese

(Don’t) Slap a Drag Queen on It: The Evolution of Rainbow Capitalism

For years, Communify has taught businesses and brands how to effectively market to queer people without resorting to that tired, performative trend …

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Topher Danial
Written by Topher Danial

4 Tactics for Boosting the Results of Public Health Marketing

Public health and marketing are two fields that have always gone hand in hand in the United States. In fact, in 2021, pharmaceutical companies spent …

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Steven Cortese
Written by Steven Cortese

Design Systems Provide Consistency & Maintainability For Our Websites

A design system is a set of guidelines that are used as building blocks for pages of a website. It acts as a shared brand palette that contains a …

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Phillip Dodson
Written by Phillip Dodson

5 Benefits In Becoming a Pride Sponsor

Over the past decade, the number of major brands participating in Pride events has been rapidly rising. But why? Can we chalk it up to the age of …

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Steven Cortese
Written by Steven Cortese

Diversity Means Accepting Change. That's a Good Thing.

The Little Mermaid live-action adaptation–and its star Halle Bailey–have recently made quite a splash online, as fans had intense reactions to seeing …

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Steven Cortese
Written by Steven Cortese

Communify Celebrates Local Black-owned Businesses

August is National Black Business Month, where people and businesses recognize black owned businesses across the country. The Communify team is …

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Brittany Ranson
Written by Brittany Ranson

Creating a Marketing Strategy That Reaches Everyone

Everyone wants to see people who look like them in advertising and in the media. And I mean everybody. From those that are most marginalized in …

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Steven Cortese
Written by Steven Cortese

How Should Brands Prepare for Pride 2022?

After a two year hiatus, Pride events around the United States are preparing their comeback tour, but even with the looming promise of ‘returning to …

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Steven Cortese
Written by Steven Cortese

5 Reasons Why Business Cards Are Still Important

If you’re setting up a new business or even if your company has been around for years, one of the questions you may be asking yourself is: do people …

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Beau Moss
Written by Beau Moss