Using Segmentation to Improve Sponsorships & Activations
What do you think of when you hear the phrase “diverse sponsorships?”
What do you think of when you hear the phrase “diverse sponsorships?”
Come June,we can expect to see the usual suspects up in arms about brands engaging in (or even supporting) LGBTQ+ Pride campaigns. Of course, not...
First things first: what is a podcast?
As a Marketing Manager who attended AfroTech 2023, the experience was nothing short of transformative.
As fellow marketers, you don’t need to be told just how powerful words are. Words shape our campaigns and narratives. They captivate, convert, and...
Authenticity and diversity are both important, but as marketers, we need to recognize that specific stories and messages are not going to resonate...
Boombox—our full-service creative and experiential marketing agency—was officially formed in late 2022. For a while, our exciting news remained a...
No, Bud Light did not make a big mistake by going “woke”… and don’t let others fool you into thinking that. So, instead of catering to the demands...
For years, Boombox has taught businesses and brands how to effectively market to queer people without resorting to that tired, performative trend...