Beau Moss

When I'm not sitting in front of a computer working, I enjoy working out, riding my Peloton, watching movies, spending time with friends, painting, and, most of all hanging out with my boyfriend Garrett and my sweet animals Theo and Toulouse.

5 Reasons Why Business Cards Are Still Important

If you’re setting up a new business or even if your company has been around for years, one of the questions you may be asking yourself is: do people …

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Beau Moss
Written by Beau Moss

6 Branding Mistakes You Should Avoid

If you’re running a business right now, then you may or may not understand the importance of building a strong brand. A key part of achieving success …

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Beau Moss
Written by Beau Moss

Why Cursive Is Still Relevant in Design

We recently had a client approach us for some design work who told us that they did not want a script font on their design due to the fact that some …

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Beau Moss
Written by Beau Moss

New Year, New Brand: Stepping Into the New Year With a Fresh Approach

2020 was a horrible year, to say the least. Amongst a pandemic, racial injustice, and political disaster, some people took the time to re-evaluate …

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Beau Moss
Written by Beau Moss

PMS, CMYK, RGB, HEX...WTH? Color Modes Explained

As we’ve discussed before color plays a key role in branding and is essential in establishing an emotional connection with customers. Because brands …

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Beau Moss
Written by Beau Moss

Simple vs Complex Logos

Logos are generally considered the face of your brand, and naturally they are the first touchpoint consumers have with you. Recognizability is …

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Beau Moss
Written by Beau Moss

Why You Shouldn't Go Cheap on Logo Design

Logo design today is highly underrated. In a world of millions of logo templates and cheap pre-made logos available at the click of a button, the …

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Beau Moss
Written by Beau Moss

The Visual Evolution of LGBTQ Marketing

As we enter into a new decade, it’s clear that marketing to the LGBTQ community has come a long way. The LGBTQ community is no longer a niche market, …

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Beau Moss
Written by Beau Moss

Getting Personal with Brand Typography

Communication is an essential factor in everything we do. Whether you’re trying to create a relationship with an audience or simply connect with …

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Beau Moss
Written by Beau Moss

Color's Impact On Branding

When it comes to identifying your brand, your logo is more than likely the first thing your customers will think of. A brand’s logo and visual …

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Beau Moss
Written by Beau Moss