Steven Cortese

Geography buff, Big Brother fanatic, unofficial world record holder for the fastest human crab walk.

Should Your Brand Go "Woke?"

No, Bud Light did not make a big mistake by going “woke”… and don’t let others fool you into thinking that.  So, instead of catering to the demands …

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Steven Cortese
Written by Steven Cortese

4 Tactics for Boosting the Results of Public Health Marketing

Public health and marketing are two fields that have always gone hand in hand in the United States. In fact, in 2021, pharmaceutical companies spent …

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Steven Cortese
Written by Steven Cortese

5 Benefits In Becoming a Pride Sponsor

Over the past decade, the number of major brands participating in Pride events has been rapidly rising. But why? Can we chalk it up to the age of …

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Steven Cortese
Written by Steven Cortese

Diversity Means Accepting Change. That's a Good Thing.

The Little Mermaid live-action adaptation–and its star Halle Bailey–have recently made quite a splash online, as fans had intense reactions to seeing …

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Steven Cortese
Written by Steven Cortese

Creating a Marketing Strategy That Reaches Everyone

Everyone wants to see people who look like them in advertising and in the media. And I mean everybody. From those that are most marginalized in …

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Steven Cortese
Written by Steven Cortese

How Should Brands Prepare for Pride 2022?

After a two year hiatus, Pride events around the United States are preparing their comeback tour, but even with the looming promise of ‘returning to …

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Steven Cortese
Written by Steven Cortese

We’ve Made Progress, but the LGBTQ Community Is Still Under Attack

Pride is a protest, we shouldn't forget that. But it’s also a celebration. A celebration that allows us as queer people to accept ourselves in the …

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Steven Cortese
Written by Steven Cortese

LGBTQ Americans Are One of the Most Vaccinated Groups

America has only three cities (that require indoor vaccinations): New York, San Francisco, and New Orleans. Everywhere else is (in the) Cleveland …

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Steven Cortese
Written by Steven Cortese

How To Make Your Social Feed More Inclusive

3 tips on making your social media feed more inclusive Have some blatantly recognizable diverse symbols on your feed. I always preach to clients that …

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Steven Cortese
Written by Steven Cortese

Your Pride Campaign Was… Well, Not So Good

Changing your logo to a rainbow may have been progressive 5 years ago, but today it’s not adding anything to the conversation, and honestly, kind of …

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Steven Cortese
Written by Steven Cortese