Steven Cortese

Geography buff, Big Brother fanatic, unofficial world record holder for the fastest human crab walk.

5 Benefits In Becoming a Pride Sponsor

Over the past decade, the number of major brands participating in Pride events has been rapidly rising. But why? Can we chalk it up to the age of …

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Steven Cortese
Written by Steven Cortese

Diversity Means Accepting Change. That's a Good Thing.

The Little Mermaid live-action adaptation–and its star Halle Bailey–have recently made quite a splash online, as fans had intense reactions to seeing …

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Steven Cortese
Written by Steven Cortese

Creating a Marketing Strategy That Reaches Everyone

Everyone wants to see people who look like them in advertising and in the media. And I mean everybody. From those that are most marginalized in …

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Steven Cortese
Written by Steven Cortese

How Should Brands Prepare for Pride 2022?

After a two year hiatus, Pride events around the United States are preparing their comeback tour, but even with the looming promise of ‘returning to …

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Steven Cortese
Written by Steven Cortese

We’ve Made Progress, but the LGBTQ Community Is Still Under Attack

Pride is a protest, we shouldn't forget that. But it’s also a celebration. A celebration that allows us as queer people to accept ourselves in the …

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Steven Cortese
Written by Steven Cortese

LGBTQ Americans Are One of the Most Vaccinated Groups

America has only three cities (that require indoor vaccinations): New York, San Francisco, and New Orleans. Everywhere else is (in the) Cleveland …

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Steven Cortese
Written by Steven Cortese

How To Make Your Social Feed More Inclusive

3 tips on making your social media feed more inclusive Have some blatantly recognizable diverse symbols on your feed. I always preach to clients that …

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Steven Cortese
Written by Steven Cortese

Your Pride Campaign Was… Well, Not So Good

Changing your logo to a rainbow may have been progressive 5 years ago, but today it’s not adding anything to the conversation, and honestly, kind of …

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Steven Cortese
Written by Steven Cortese

Analyzing LGBTQ Ads: What Works and What Doesn’t?

Display ads (commonly known as banner ads) are commonplace in modern digital advertising. They’re often pretty affordable to develop and remain …

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Steven Cortese
Written by Steven Cortese

How Do I Reach an LGBTQ Audience with My Digital Marketing Strategy?

If you’re looking to invest media dollars to target LGBTQ people - one of the first questions you need to ask is “where do LGBTQ people consume …

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Steven Cortese
Written by Steven Cortese