As we’ve discussed before color plays a key role in branding and is essential in establishing an emotional connection with customers. Because brands …
Continue ReadingRead while listening to: Love Roller Coaster As we enter the final quarter of the year, which I can’t believe, I wanted to share how this year has …
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When devising a marketing strategy or figuring out where to take your advertising next, it is important to use data points and pull concrete …
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In part one of Overhauling Your Website’s SEO Content Strategy we showed you how to take inventory of your content and what to pay attention to when …
Continue ReadingLogos are generally considered the face of your brand, and naturally they are the first touchpoint consumers have with you. Recognizability is …
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Traveling as an out and proud gay person can often be quite scary. Studies have shown that although LGBTQ people want to be integrated into …
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As a queer person working in the LGBTQ marketing space, the idea of Pride 365 has always meant a lot to me. I always look to push clients to make the …
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It’s not always possible for you to have an SEO content strategy in place before you launch a website. For one thing, trying to optimize content for …
Continue ReadingVideo remains the biggest marketing trend of the year, and with 92% of marketers saying it's an important part of their strategy, it’s really …
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RFPs often end up being a long and arduous process for marketing agencies to complete, but a wide range of potential clients will require them. If …
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