In order for any business to truly be successful, it needs to reach the right audience. But how do you determine what audience is right for you? If …
Continue ReadingIt’s been how many weeks, er... months settling into our new “normal”? Hopefully you and your team have the WFH kinks worked out and are starting to …
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Let’s be real for a moment, COVID-19 is scary. There’s a lot of uncertainty out there. But here’s one thing that is certain, being proactive when it …
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When prompted with the word genius - who do you think of?
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And, oh what a week it was! We are figuring out our “new normal” as we work from home, cancel all those meetings that could have been emails, and …
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It’s 3 p.m. on a Thursday and your creative director has just told you that the client needs new ideas by the end of the day tomorrow. The ideas have …
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Editors note: this article was updated April 20, 2020
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When marketers started doing LGBTQ marketing, they were specifically targeting their message to gay men and occasionally lesbians (and many still …
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As professional marketers, we believe we deliver great work for our clients. Great strategies, great graphics, great copywriting and everything in …
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I’ve noticed a trend in movies and TV lately where the title sequences use hand-drawn type. But this isn’t your dad’s handwriting font; the words are …
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